Big claims.
Clear evidence.
We investigate the claims you see online, break down the research, and explain what it actually means for you.
Curiosity welcome. Jargon optional. Sources included.
The Evidence Library
Browse every investigation, evidence rating and plain-English takeaway. No search required.
Know what you’re looking for?
Search by claim, topic or ingredient.
Explore by topic
Start with an area that interests you, then follow the evidence wherever it leads.
How strong is the evidence?
Ratings describe the strength and consistency of the research behind a specific claim. They are not product scores or guarantees.
Weak evidence is not proof that a claim is false. Each investigation explains the direction of the findings, who was studied and what remains uncertain.
What goes into a review?
We start with a precise question, then examine relevant research: study design, sample size, comparison groups, measured outcomes, consistency and potential bias. Human outcomes and direct tests of a claim carry more weight than a plausible mechanism alone.
We distinguish association from causation, explain important limitations and link to the sources. Completed investigations show a review date and any relevant commercial relationship. This is our editorial rating system, not a formal clinical guideline or a substitute for a systematic review.
A quick guide to checking a claim
Five useful questions before you share a headline or spend your money.
What exactly is being claimed?
Look for a specific outcome, who it applies to and the size of the promised effect.
Can you trace the source?
Follow the claim back to the original research. A headline is only the starting point.
What did they actually measure?
A laboratory result, a biomarker and a meaningful everyday benefit answer different questions.
What are the limitations?
Check study size, comparison groups, duration and whether the findings have been repeated.
What would change your mind?
Look for findings that challenge the claim as well as those that support it.
Uncertainty is useful.
“We don’t know yet” can be the most accurate answer. You don’t need a verdict on everything.
Making research
useful for everyone.
Health and wellbeing advice is everywhere. Understanding what supports it should be easier.
Evidence vs Hype bridges the gap between research and everyday life. We start with the strongest reasonable version of a claim, examine the evidence and explain the useful takeaway in plain English.
No judgement for asking. No certainty where the research cannot offer it. Just a clearer place to start.
The Evidence Shelf
A future home for carefully explained resources and recommendations. Each recommendation will include its purpose, limitations and any affiliate relationship.
There are no recommended products or paid guides here yet. We’ll explain the evidence before suggesting anything to buy.